Implement

Tell Values-Based Procurement Stories

This stage helps institutions understand the importance of telling stories about their values-based procurement program and see examples of what content to share and how to share it.
  • Private Institution
  • FSMC & Self-Operated
Implement: 
  • Tell Values-Based Procurement Stories

Introduction

This stage outlines how institutions can promote their values-based procurement efforts. On this page, you can:

  • Learn about ways an institution can share its values-based procurement efforts, goals, and progress.
  • See how storytelling can be used to recognize important team members and partners in the work, celebrate successful values-based procurement implementation efforts, and raise awareness of food systems change more broadly.

Keep In Mind:

This stage includes methods for values-based procurement stories, as well as strategies for choosing which stories to communicate. It includes examples of how to tell these stories and examples of content to consider.

Why is it important to tell values-based procurement stories?

Promote Efforts

Your institution can use storytelling to promote its efforts to engage in values-based procurement.

Share Commitments

You can raise awareness of the benefits of values-based purchasing through showcasing your institution’s commitments.

Sustain Interest for VBP

Storytelling provides opportunities for your institution to build and sustain interest and support for its values-based procurement program.

Guiding Activities


How Can Institutions Best Tell Values-Based Purchasing Stories?

Values-based purchasing stories can be told via traditional media, social media, in-person events like site visits or menu tastings, and through video series. Different types of media are used for different purposes.

Go To Activity

What Stories Can Institutions Tell?

Institution’s stories about values-based purchasing can include news and updates, partner recognition, vendor recognition, team member recognition, and milestone achievements. These stories can highlight progress, support relationships and celebrate success.

Go To Activity