Implement

Tell Values-Based Procurement Stories

This stage helps institutions understand the importance of telling stories about their values-based procurement program and see examples of what content to share and how to share it.
  • Private Institution
  • FSMC & Self-Operated
Implement: 

How Can Institutions Best Tell Values-Based Purchasing Stories?

Values-based purchasing stories can be told in countless ways: news reports or industry updates, partner or vendor recognitions, team member spotlights, or milestone achievements. Institutions implementing values-based purchasing will likely have many stories worth sharing. The means by which stories are told can include traditional media, social media, and in-person events. Institutions will likely use a combination of many methods to tell their values-based procurement stories. Each method of media has distinct advantages and limitations. An institution can also tell the same story via multiple methods, but the information will likely need to be presented differently depending on the method used. 


Traditional Media

Traditional media can include blog posts, news articles, press releases, and website features. Unlike social media, traditional media allows for more breadth in storytelling, and the content of traditional media stories can include a number of topics, like vendor recognition, partner recognition, interviews, and site visits.

Real-World Examples of Traditional Media


Social Media

Social media provides an avenue for consumer and community discussion, response, and public engagement with values-based procurement stories. Creating a plan to regularly post on social media can be a great way to consistently share the institution’s values-based purchasing efforts with its audience.[1] Institutions can collaborate with influencers or partners on social media to reach wider audiences. However, some platforms limit word count, video length, and the size and type of photos, so longer stories may be difficult to convey in a single post. Still, social media can be used to tell longer stories in a series of posts, or to direct consumers to a longer version of the story. 

Real-World Examples of Social Media


In-Person Events

In-person events can be a great way to recognize and celebrate institutional accomplishments, honor individuals who have a significant impact on a values-based purchasing program, and educate the institution’s internal and external community about values-based purchasing.

  • Site Visits: Visits to vendor sites like farms and food hubs can showcase the people and their important work providing food items for values based purchasing. Institutional site visits help vendors to better understand kitchen capacity, delivery locations, and consumer bases. Both visits require careful planning.
  • Menu Tastings: Recipes and development tastings help showcase the quality of the food and the care chefs and nutrition directors take in building menus.

Real-World Examples of In-Person Events


Video Series and Documentaries

Institutions can also choose to tell their story through video series and documentaries. Video series released on YouTube, Instagram Reels, or TikTok can provide a visual accompaniment to institutional storytelling. Videos provide a means to share relatable and personable stories and allow individuals to tell their first-hand experiences with values-based procurement. 

Real-World Examples: Video Series and Documentaries

Footnotes

[1] Social Media & Digital Marketing Toolkit, The Lunch Box, https://www.thelunchbox.org/marketing/social-media-toolkit/